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rob reuland
Cafetero Music Series
I was responsible for a weekly music experiences, including concerts, workshops and music lectures. It spanned 4 months highlighting music from all over the coffee producing world.

I organized the series with Brooklyn Roasting. Collaborating with their their amazing team of baristas and of course with the many talented musicians and creatives which we hosted. I was responsible for the entire project from initial ideation to logistics and design and promotion. I also took on the roll of a creative director and invited designer friends from around the globe to create art works for the posters.
First show poster.
La Cucharita music from Colombian Andes.
Mokoi Maue choro due.
Cello Bossa Nova show poster.
Cello Bossa Nova with Kely Pinheiro + Daniel Del Carpio.
Alida Blu.
Alida Blu concert poster made by Lorenzo Matteucci.
The square size measuring 7.5 inches was specified by the architect to match his previous publications in height.
The grid chosen for the book considers the whole spread to accommodate the horizontal size of most drawings.
The images and drawings are not completely restricted by the grid but somewhat free as to break up the rigidity of the book.
Here is a concept for a small pop-up exhibition for the book launch party, to be hosted at a storefront in SoHo.
The hanging fabrics break up the squareness of the space and draw the viewer in to view the projects individually as well as in comparison to one another.